(Human Resourse) Darkside report abot US Class Action Lawsuit Essay

(Human Resourse) Darkside report abot US Class Action Lawsuit - Essay Example According to David Garrison, one of the counsels representing the women, Johnston law firm was representing hardworking and courageous women who represented thousands of others to fight against Wal-Mart practice of discriminating its female employees (Miles, and Harry, 1969). Being the third discrimination case against the store, Phipps v. Wal-Mart involved three plaintiffs who were employed in the region 43. The three women included Cheryl Phipps, Bobbi Millner and Shawn Gibons. One of the major complaints that were aired by the women is that they have waited for more than 10 years since joining the store without getting any salary increment or promotion. According to this case, women employees who were working on hourly positions were receiving far less wages as compared to men holding similar positions. Despite the regular reports that the senior management was receiving from women employees, there was no step that was taken to reverse the situation. In addition, women complained that they were promoted less frequently as compared to their male counterparts. On her part, Cheryl Phipps stated that despite her long time service in the stores and representing the stores manager while he was away, the management did not allow her to join Wal-Mart Management Trainee Program. As a result she lacked adequate skills to join the management team. This resulted to acceptance of a less experienced male employee to the program. Bobbi Millner complained of being paid far less annual salary as compared to a male assistant manager who was less experienced. Shawn Gibbons on the other hand complained of been denied chances to join Wal-Mart Managemen t Trainee Program despite her six years experience as the store’s employee. Wal-Mart v. Dukes is another notable case that was lodged by Dukes, one of the current employees. According to Dukes, there was sex discrimination in Wal-Mart that entailed denying women reasonable

Article Review (advertising) Essay Example | Topics and Well Written Essays - 2250 words

Article Review (advertising) - Essay Example There are advertisements on the streets, on magazines, newspapers, debit or credit cards, televisions and radio stations, wall, buses, train stations, and all sorts of media forms. With this amount of advertisements, people are almost immune to their intended effect (Poynor, 2006). This paper aims to demonstrate that when people see the advertisements repeatedly, they get used to them, and become disinterested. Some of them may see the advertisements and assume they were intended for them to buy the product. Consumers get irritated and may no longer want to look at the adverts. Other consumers are now used to the advertisements, that they no longer consider them important. Take an example of an ATM card that a consumer uses for various purposes. The adverts printed on the card, like the brand names and logos, are expected to remind the customer, and entice others. These prints in the cards are no longer recognized, and consumers generalize such cards as either debit or credit cards, without much consideration of the brands, companies and difference in services (Poynor, 2006). The aim of advertisement has lost meaning. This paper will show this through a description of the effect of too many advertisements that people are exposed to, as described in Poynor’s article. In order to show how the purpose of advertisement is lost, it is important to know the purpose of an advertisement. There are various purposes of advertisements. The common aim, however, is to inform the consumer about a service or a product, so that the consumer can purchase the product. This contributes to increased sales. Advertisements do more than just informing the consumer. Advertisement can serve as a means of convincing the consumer to buy the product, a means of reminding the consumer that the product or service still exists, and a way of showing off what the company has got, and educating the consumers about the product or service. Parameswaran (2004) indicates that