Evaluating Remedial / Developmental Education Essay

Colleges have been changing how they approach education dramatically over the last decade. For many years, the common perception of how colleges were preparing students involved, teachers providing lectures, students doing various homework assignments and then being evaluated. Students either passed or failed. How much time and effort individuals put into their studies became the only way colleges measured student success outcomes. Often, colleges did not find themselves bearing the burden of responsibility for poor student outcome statistics. In recent years, the responsibility for student success has begun to fall more heavily on the schools. As the shift in responsibility switched, colleges have challenged themselves with redefining how they approach educating students. According to Grubb and Associates’ article, From Black Box to Pandora’s Box. Evaluating Remedial/Developmental Education, â€Å"Accepting this responsibility means identifying and then corre cting the many possible reasons for non-completion or failure to learn- in short, providing remedial/developmental education, tutoring, counseling, and other forms of student services† (4). Within college education, there are two main types of schools. Students either enroll in a four-year university or a two-year community college. Where they are able to gain acceptance, often, depends on their level of preparedness. Two- year colleges have less demanding admission requirements. Christopher Shults article,Show MoreRelatedHow Education Has Changed Over The Last Decade Essay2238 Words   |  9 PagesColleges have changed how they approach education dramatically over the last decade. For many years, the common perception of how colleges were preparing students involved, teachers providing lectures, students doing various homework assignments and then being evaluated. Students either passed or failed. How much time and effort individual’s put into their studies b ecame the only way colleges measured student success outcomes. Often, colleges did not find themselves bearing the burden of responsibilityRead MoreIdentifying Emerging Issues in Higher Education3377 Words   |  13 Pagesï » ¿Running Head: Identifying an Emerging Issue in Higher Education Identifying an Emerging Issue in Higher Education Identifying an Emerging Issue in Higher Education Since time immemorial, education has been undoubtedly and certainly the most significant component of development for not only the individual that help them in achieving their status and prosperity but also for the entire countrys economic growth and equity. Besides, higher education is a necessity that can lead the nation towards successRead MoreThe Success Of Learning Disabled High School Students806 Words   |  4 Pagesfrom survey of academic orientations scores. Research in Higher Education, 42(6) 709-723 Belch, H. (2004). Retention and students with disabilities. Journal of College Student Retention, 6 (1) 3-22. Brandt, M. Berry, J. (1991). Transitioning college-bound students with learning disabilities. Intervention in School and Clinic, 26 (5), 297-391. Brinckerhoff, L. C., Shaw, S. F., McGuire, J. (2002). Promoting postsecondary education for students with learning disabilities. Second Edition. AustinRead MoreThe Literacy Education Is Not A New Issue1810 Words   |  8 Pagespostsecondary education. The College Board (2013) reports as many as 57% of students completing the SAT exams did not meet the benchmark for college level coursework; this figure may present low, as it does not necessarily include the countless students who do not attempt the test, as they are planning on attending postsecondary schools not requiring these scores for admissions or not planning on continuing their education after high school. Individuals might point fingers at secondary education and blameRead MorePrenatal Alcohol Exposure And Ability, Academic Achievement, And School Functioning Essay1238 Words   |  5 Pagesdisorders (ARND) that are expressed as developmental, disabilities, behavior, and learning problems (Stratton, Howe, Battaglia, (199 6).† The authors’ theory was based on a survey issued by Barr, Kogan, and Bookstein (1996). The survey was issued to 441 clients which revealed that 60% of those patients who were 12 years or older, had either been expelled, suspended or dropped out. This common finding among them were called disrupted school experiences. After evaluating the surveys, authors saw a correlationRead MoreAnalysis of The Doctoral Research Process 1562 Words   |  7 Pages Fizmaurice, 2011). Some authors describe critical thinking as the directing of writer’s thoughts in a comprehensible manner (Elder Paul, 1994). Other thinkers expand this thought indicating that critical thinking involves: asking questions, evaluating data, assessing information, thinking with an open mind, and conveying the information efficiently to others (Duron, Limbach, Waugh, 2006). While good writing skills are necessary to communicate information effectively, many schools of higherRead MoreCollege Readiness System5622 Words   |  23 PagesCOLLEGE STUDENTS Defining College Readiness from the Inside Out: First-Generation College Student Perspectives Kathleen Byrd, M. Ed. Developmental Education Reading and English Instructor South Puget Sound Community College 132 Plymouth St. N.W., Olympia, WA 98502 kathb@u.washington.edu. (360) 754-2889 Ginger MacDonald, Ph.D. Director and Professor of Education University of Washington, Tacoma 1900 Commerce Street, WCG – 324, Tacoma, WA 98402 gmac@u.washington.edu. (253) 692-5690 CollegeRead MoreThe Benefits of Year Round Education and Extended School Days2809 Words   |  12 PagesYear round education (YRE) is implemented in 436 U.S. school districts with very few complaints. In fact, school districts that have been participating in YRE and extended school days (ESD) are raving about the benefits in pupils achievement level, their new found enthusiasm in learning, as well as the many programs that exist in the extended day promoting the decline in latch key children. Some schools decided to initiate YRE and ESD because of swelling enrollments and lack of student achievementRead More The Benefits of Year Round Education and Extended School Days2729 Words   |  11 Pages Year round education (YRE) is implemented in 436 U.S. school districts with very few complaints. In fact, school districts that have been participating in YRE and extended school days (ESD) are raving about the benefits in pupils achievement level, their new found enthusiasm in learning, as well as the many programs that exist in the extended day promoting the decline in latch key children. nbsp;nbsp;nbsp;nbsp;nbsp;Some schools decided to initiate YRE and ESD because of swelling enrollmentsRead MoreTest Analysis : Tests Analysis Essay2701 Words   |  11 Pagesthe instrument?s theoretical and methodological subtleties. Nevertheless, the author does highlight what can be deemed the previously unexplored domains for the screen?s practical deployment, such as using it within the context of how one designs a remedial intervention. 4. The article?s main finding is that, even though there is the apparent lack of axiomatic integrity to the discussed instrument, there can be only a few doubts about its practical usefulness, ?The Brigance Kl Screen? is a well-organized

The Role Of John Proctor In The Crucible - 1242 Words

Miller Arthur’s play â€Å"The Crucible† takes place in Salem, the event of this play is about the witch trials. These witch trials had many different reactions and results, it influenced people in many different ways. The trials broke the whole village into different sides of their view of the trials, people get accused of being a witch or studying/practicing witchcraft and their trial could come with many different consequences. The trial would either lock up or hang those who are accused to but decline witchery, however, those who admit to it whether it is a lie or not don’t face this fate. These trials rip the people in many ways, turn others against each other and change their beliefs and the options they may take upon their†¦show more content†¦Act 1 page 150, Proctor: â€Å"Abby, I may think of you softly from time to time. But I will cut off my hand before I’ll ever reach for you again. Wipe it out of mind. We never touched, Abby.† Around the middle of the play Abigail takes action and accused Elizabeth to be a witch and made a plan that would get the judges attention and to question Goody Proctor in court. Proctors servant, Mary, made a poppet in court next to Abby and left a needle in its stomach, Abby saw this as an opportunity and stabbed herself in the same area to make it look like Elizabeth sent her soul out to attack her. Elizabeth denied that she made the poppet and didn’t attack Abby, the Judges sent Elizabeth in a prison for no confession. John suspects that all of this is Abby’s doing and had a change of perspective, he was determined to do whatever he could to prove his wife’s innocence. John is aware that Abby was lying about the whole witchcraft when Abby talked with him, John needed a way to prove it or get the judges to see her for what she is. John confesses to the court of his sin for adultery with Abigail to prove she has a desire to get rid of his wife by accusing her, this information shocked the court and the judge s view of Abigail changes. Act 3 page 193, Proctor’s confession; Proctor: â€Å"In the proper place-where my beasts are bedded. On the last night of my joy, some eight months past. She used to serve me in my house, sir. A man may think God sleeps, but GodShow MoreRelated The Role of John Proctor in Arthur Millers The Crucible Essay2539 Words   |  11 PagesThe Role of John Proctor in Arthur Millers The Crucible Arthur Miller wrote the play The Crucible to show the historical parallel between the Salem witch trials of 1692 and the McCarthy witch hunt of the late 1940 and 50s. The character John Proctor seems to represent and show the viewpoint of a real man, unaffected by hysteria; a difficult thing to portray during the 1950s in the USA, due to the fear and hate of Communism and the witch hunt for communistsRead MoreThe Crucible1591 Words   |  7 PagesThe Crucible Many different parts form together to make up the society we see in The Crucible, written by Arthur Miller. Whether it be religion, government, or social roles; they all play some sort of impacting part to the characters we met while watching The Crucible. Who knew that religion and government could change a person’s life in a matter of minutes like it did so many times throughout the movie. The characters like Abigail Williams and John Proctor both knew the risks of going againstRead MoreCompare And Contrast John Proctor In The Crucible709 Words   |  3 Pagesare several different kinds of heroes represented in The Crucible. In Arthur Millers novel, the Crucible, the story takes place in Salem, Massachusetts in 1692 during the Salem witch trials. During this time, several people, men and women alike, are falsely accused of being witches. John Proctor and his wife Elizabeth are both falsely accused of being witches, so both husband and wife need to fight for their lives. I n the Crucible, John Proctor goes to great lengths to not only try to save ElizabethsRead MoreThe Crucible By Arthur Miller1681 Words   |  7 Pagesplay an important role in our everyday lives. It is how we are defined as people. There is no middle when it comes to reputation, only good or bad. People will act a certain way based on their reputations. Some will go out of their way to the last dying breath to make sure they leave with a good or bad reputation. In one of the recent literature study in class â€Å"The Crucible† by Arthur Miller, Miller uses characterization to illustrate reputation throughout the play. â€Å"The Crucible† takes place in SalemRead MoreEssay about Themes in The Crucible1294 Words   |  6 PagesThemes in The Crucible In the crucible Arthur Miller takes the chilling story of the Salem witch hunt in 1692 and combines it with the issues of McCarthyism in the 1950s. The play reflects Miller’s ideas and opinions about McCarthyism and what he thinks are the similarities to the Salem witch hunts. Proctor is the main character Millers uses to reflect the unfairness of the Salem and McCarthy trials and how the truth died in the 1950s. This makes Proctor’s role very dramatic and excitingRead MoreElizabeth Proctor Character Analysis1484 Words   |  6 PagesIn a town plagued by judgment and fraud, Elizabeth Proctor is an outlier. With impeccable morals and ethics, Elizabeth Proctor attempts to stay adamant with her traits despite the hysteria that provided a challenge. Throughout the story of â€Å"The Crucible,† Elizabeth proctor is constantly put under severe tests that impact both her character and others that are close to her. Much like many other characters from the story, Elizabeth discovers the faults in herself and how they furthered the hysteriaRead MoreComparative Essay: the Crucible and the Kite Runner1369 Words   |  6 PagesThe Kite Runner, written by Khaled Hosseini, and The Crucible, written by Arthur Miller, share many similar themes, characters, and ideas. One particular theme that is present throughout both of these written pieces is love. Defined by the Oxford Dictionar y, love is a strong positive emotion of regard and affection. It can be found in moments of one’s life, through relationships, and through people. In The Kite Runner and The Crucible, one can see the similarities of love through friendship, paternalRead MoreArthur Miller s The Crucible Essay1194 Words   |  5 PagesMiller’s The Crucible, the normal criteria that a central character fits, is not met by the apparent protagonist, John Proctor. Common traits one might expect to find in a traditional hero are humility, patience and caring. John Proctor, while he is the principal, has many qualities that could instead assume him the role of the antagonist and land him in the adversary box. His background and slight character flaws cause him to take on the personalities of both a protagonist and antagonist. Proctor, becauseRead MoreThe Crucible By Arthur Miller1052 Words   |  5 PagesEnglish 9 CP 14th October 2014 The Crucible Essay The Crucible was a novel written by Arthur Miller in the 1950’s. It was written in a format of the play, portraying an allegory of the Salem Witch-Hunts led by Senator Joseph McCarthy. The book is known to have a inexplicable plot. This plot is advanced by multiple characters in the book in order to ensure that the reader maintains interest with the material that is being read. The farmer, John Proctor, would be the individual capable of evolvingRead MoreThe Crucible By Arthur Miller993 Words   |  4 Pagesthe famous 1950’s play, The Crucible. In Miller’s The Crucible, reputation plays an influential role in the outcome of the play. A major portion of the population is led to plead guilty in order to save their reputation, have their reputation ruined by pleading innocent, or ruin their reputations so as to protect others. Several of these characters are Sarah Good, Rebecca Nurse, and John Proctor. The first of multiple characters in Arthur Miller’s play, The Crucible who has their reputation tarnished

Stoichiometry of a Precipitation Reaction Free Essays

|| || Data Tables: Step 3: Show the calculation of the needed amount of Na2CO3 Convert 1. 0g of CaCl2-. 2H2O to moles of CaCl2-. We will write a custom essay sample on Stoichiometry of a Precipitation Reaction or any similar topic only for you Order Now 2H2O 1. 0g x 1 mole CaCl2-. 2H2O 147. 0 g CaCl2-. 2H2O = 0. 00680 moles CaCl2-. 2H2O The mole ratio is 1:1 Hence if we have 0. 00680 moles of CaCl2-. 2H2O we will as well need 0. 00680 moles of Na-2CO3 Convert moles of Na-2CO3 to grams of Na2CO3 = 0. 00680 moles Na-2CO3 x 105. 99g Na-2CO3 1 mole Na-2CO3 = 0. 72g This means that we need 0. 72g of Na-2CO3 to fully react with 1g of CaCl2-. H2O Step 4: Mass of weighing dish_0. 7___g Mass of weighing dish and Na2CO3__1. 4__g Net mass of the Na2CO3 __0. 7__g Step 6: Mass of filter paper __0. 7__g Step 10: Mass of filter paper and dry calcium carbonate__1. 2__g Net mass of the dry calcium carbonate_0. 5___g (This is the actual yield) Step 11: Show the calculation of the theoretical yield of calcium carbonate. The mole ration between CaCl2-. 2H2O and CaCO3 is 1:1 that means that if we have 0. 00680 moles of CaCl2-. 2H2O we will get 0. 00680 moles CaCO3 Convert the moles of CaCO3 to grams of CaCO3 = 0. 00680 moles CaCO3 x 100 g CaCO3 1 mole CaCO3 = 0. 68g CaCO3 Show the calculation of the percent yield. = Actual yield/Theoretical yield x 100 = 0. 5/0. 68 x 100 = 73. 5% Conclusion: The objective of the experiment is to predict the amount of product produced in a precipitation reaction using stoichiometry. Secondly, the experiment accurately measures the reactants and products of a reaction. Also, the experiment is to determine actual yield vs. theoretical yield and to calculate the percent yield. For example in this experiment, we were able to predict that we need 0. 72g of Na-2CO3 to fully react with 1g of CaCl2-. 2H2O. Another example is that, we calculate the amount of theoretical yield of Calcium Carbonate to be 0. 68g and the percentage yield to be 73. 5%. The scientific principles involved here was that when two or more soluble substances in separate solutions are mixed together to form an insoluble compound they settles of a combined solution as a solid. The solid insoluble compound is called a precipitate. For example in this experiment, we combined sodium carbonate and calcium chloride dehydrates to produce a precipitate of calcium carbonate. The formula mathematically is Na2CO3(aq) + CaCl2. 2H2– = CaCO3(s) + 2NaCl(aq) + 2H2O. Sources of Error and ways to minimize them: There may still be some solid particles in the beaker thereby we will not be able to get the correct mass (quantity) of the Calcium Carbonate. To minimize the error we should use an instrument that can be able to scoop out the entire solid from the beaker. Also if the water in the Calcium Carbonate is not properly dried, the net mass of the Calcium Carbonate can be extremely high. To solve this we must make sure the Calcium Carbonate is well dried. Error of approximation: the molar mass if not well approximated, can lead to an error in the calculation. To minimize this error the instruction should indicate how many decimal point or how significant figure to approximate to. I am highly impressed with the experiment. How to cite Stoichiometry of a Precipitation Reaction, Essay examples

Marketing Management Strategic Advertising Management

Question: Discuss about the Marketing Management for Strategic Advertising Management. Answer: Introduction: Googles core value relate to the unification, robustness as well as transparency. Jobber and Ellis-Chadwick (2012 mentioned that the company services are offered throughout the global market and shall have an influence on the business sustainability of the entity. The company has proven itself over the years and has developed as a successful brand name in the global market. Kotler et al. (2015) mentioned that the companys core brand values shall have served the organization over a period of time and developed brand reputations and brand identity over a period of time. The Google is a fast track search engine and covers every political, legal as well as social events. ("Google", 2016). The brand operates in a number of countries and considers the local culture as well as traditions in the local market. The brands core values have assisted the business entity in developing the marketing and the operational policies of the business entity. The companys core value shall relate to the dev elopment and the marketing strategies of the business entity. Google has developed its business policies as per the local cultures and the traditions of the business entity. Thus, this has been a major factor in developing a distinct brand reputation in the international market. Google has been an effective brand name in the international market and shall assist the business entity in the development of the market . Armstrong et al. (2012) mentioned that the brand has been operating in an intensively competitive market where newer developments has been executed on a daily basis. Thus, this has assisted the business entity in developing a sustainable business model in the international market. It has used the four 4ps marketing like product, promotion, price and place to effectively monitors its business operations over a period of time . Google is on the verge of expansion and has developed a wide range of products and services for the buyers in the global market. The brand has widened its portfolio in order to capture a larger market share. Thus, this has assisted the business entity in developing a positive perception on the buyers. Shani Chalasan (2013) mentioned that to explore newer market segments, the company has the ability has to develop competitive business strategies. In this regard, it can be said that the brand is right in taking on Microsoft and that shall assist the customers in attracting potential customers towards the brand. Armstrong et al. (2012) stated that Google has been taking legal aid against the measures taken by the Chinese government regarding censorship search. As such, this has enabled the business entity to develop effective measures for the growth and the development of the business entity. Google has been emphasizing in overcoming its threats in the international market. As such, th is has assisted the business entity in identifying its discrepancies and taking rectification measures for organization growth. As rightly stated by De Mooij (2013), this leads to every aspect of the promotional and the distribution process in the business entity . In this regard , this has assisted the business enterprise to reduce the production and the distribution expenses in the organization . The brand also taken aggressive advertising and promotional policies for the organizational growth. As such, this has assisted the organization to counter the external marketing factors in the organization. If Googles efforts leads to success this shall enable the business entity in developing newer markets for the business enterprise. Case study on Microsoft Evaluation of the Microsofts strategy in both good and poor times Microsoft is regarded as the best programming organization in the world that has the objective of serving PC to each and every office area as well as in every household with the Microsoft program running in the computers (Microsoft Official Home Page., 2016). The strategy of the management of the Microsoft during the good economic situation was to be become a product manufacturer and employ it s own operating system that can be accessed by different PC makers for the purpose of utilization in diverse Personal computers devices. During the year 1980s, the Microsoft launched the operating system DOS for the IBM personal computer (Microsoft Official Home Page., 2016). The management of the company Microsoft made use of the inertial accomplishments along with the company IBM in order to provide programming services to other manufacturers that quickly made Microsoft a giant player in this particular industry. This can be considered to be one of the advancements for the company Microsoft and helped the company to become faster with the inertial publicizing efforts that is focussed on conveying the company a series of different items that range from DOS to the launch of Excel as well as Windows. Again, with the dispatch of internet, the Windows launched one of the best programmes in the world and later on in 1986 opened the Windows operating system along with the Microsoft Office (Microsoft Official Home Page., 2016). Again, the system again dispatched the applications that can be considered to be a point of reference for Microsoft in order to increase the future profit level (Hutt Speh, 2014). Later on, the management of Microsoft also discovered another moment of accomplishment when the company dispatched the window 3.0 that is provided with a windows symbol along with applications such as the file manager and at the same time program manager. Again, the strategy of different IT firms during the poor economic times can be characterized by the low cost solution.T he management of the Microsoft also adopted the strategy of adopting different high value solutions at a very low cost to assist different business enterprises in enhancing the productivity, accelerating the agility and the reducing the costs. Discussion of the pros and cons of Microsofts I am a PC campaign The company Microsoft launched the Vista and attempted to replicate the Apples (Macs) navigation (Microsoft Official Home Page., 2016). The company launched the first campaign for the purpose of accomplishing the desire of the company to become trendier and follow the Macs. The advertisement used to display both the Personal Computers and the Macs together that often felt perplexed the target consumers. However, the recent campaigns of the company illustrate the intention and the target audience of the company better. The campaign elucidates the Microsofts loyalists in need of a fancier computer. The consumer is then brought inside a room that is full of innovative items dispatched by Microsoft and the specific consumer becomes relieved to acquire an updated and advanced computer that the particular customer knows the handle. On the whole, it can be said that the focus of the campaign is not on the advanced portable technology. The stress on the advanced mobile technology could have fetched better results for the company (Percy Elliott, 2012). Case study on IDEO IDEO is one of the largest designing consultancy firms in the United States (IDEO | A Design and Innovation Consulting Firm. 2016). This particular company creates some icons of technology age involving first laptop computer and digital video recorder. Why has IDEO been so successful? What is the most difficult challenge it faces in conducting its research and designing its products? IDEO has been so successful mainly due to development of most efficient plan. It aims at gathering the much-needed information at the time of conducting market research. The design thinking approach undertakes IDEO employing its primarily based on customers as well as actively participation at the same time (Kotler et al., 2015). The main reason behind success of IDEO is having some cultural values for making team in an effective way. IDEO is an award-winning global design firm that mainly takes human-centered as well as design-based research in helping organization in public and private sectors. This particular company strives best in designing products that consumers needs and offers superior experience as well as solving problems. With the help of observational research, IDEO insights mainly into consumer behavior approach for future analysis purpose (Kotler, 2012). It uses behavioral mapping for assessing as well as learning consumer attitudes in certain areas for direct interact ion within customers leading to success in the near future. IDEA faces biggest challenge in conducting its research as well as designing of products with potential customers. Success mainly depends upon customers as well as interaction and this proves to be the major problem with IDEO (Best, 2012). In most of the cases, they had to dig deep: for creating consumer friendly solutions as well as preferences at the same time. IDEO faces challenges in every step but builds fantastic research process in order to process better results. In the end, IDEO creates great solutions for companies that then receive all the credit. Should IDEO try to create more brand awareness for itself? Why or why not? IDEO is one of the consulting firms whose main business is to analyze research as well as draw conclusions to its potential client base. IDEO does not have to create any extra brand awareness for itself in any form. IDEO has built its reputation for solving usability problems for the clients leading to countless success stories as well as awards for the consulting firm. IDEO mainly aims at creating marketing research approach for receiving all the credit (Homburg et al., 2013). They have essential brand awareness in and within the business community. This involves clients like PG, Ford Motor Company, bank of America as well as Nike and Prada. Case study on JIM Thompson Thai Silk Company How did JTTS extend its product line? Do you think JTTS has extended too much? JIM Thompson Thai Silk Company extended its product line by using differentiation options for future analysis purpose (JIM THOMPSON - The Thai Silk Company | Fabrics, Restaurants and Bars, Shop Online, Publications, Farm. 2016). JIM Thompson Thai Silk Company entered into weaving for ensuring product differentiation in relation with product features. Home furnishing market at Bangkok requires main wall covering as well as upholstery fabric. It asks for replacement fabric in precise matches the color of original fabric. Most of the contract weavers cannot meet the actual requirement leading to great challenge by JIM Thompson Thai Silk Company. Therefore, JIM Thompson Thai Silk Company develops own weaving capacity in serving differentiating its products from competitors. JIM Thompson Thai Silk Company develops silk fabric products like neckties, printed silk as well as printed cushion covers for transforming delicate filament as produced by silkworm. It requires in following spinning, weaving as well as sewing steps and printing at the same time (Hollensen, 2015). Do you think JTTS is differentiated sufficiently from other lifestyle brands? JIM Thompson Thai Silk Company differentiates its products for entering into latest lifestyle era of globalization. JIM Thompson Thai Silk Company requires options for further improvement for attainment of future goals as well as objectives at the same time. JIM Thompson Thai Silk Company should attempt in producing sustainable competitive advantage in the silk industry. JIM Thompson Thai Silk Company powers in establishing communication among the coordinates in the most appropriate way. JIM Thompson Thai Silk Company should make strategies in opening retail stores in major foreign cities for improving the sales as far as possible (Foxall, 2014). JIM Thompson Thai Silk Company renders top priority in capturing the home furnishings market at first place. The next priority is to build retail shops especially at puket as well as samui sea beaches. Case study on Fulla Dolls The Fulla Dolls has been able to suit its marketing strategy as per the requirement s of the target market segment. As such, this shall have an influence on the assessment procedures of the business entity. However, there are certain cons that can pose a threat to the sustainability of the business entity in the long run . De Mooij (2013) mentioned that the Fulla dolls development of the selective market strategies have narrowed its target segment of consumes in the domesti and the global market. The selective target marketing shall assist the business entity in developing the goals and the objectives of the business entity. As such, the selective target marketing strategy has assisted the business enterprise in reducing the production expenses of the business organization. The Fulla dolls shall increase its sales by using the online web portals to develop informal relationships with the users. Thus, this has assisted the business to develop greater awareness levels among the consumes. In addition, this shall assist the business enterprise in executing online orders. According to Sheth Sisodia (2015), the selective marketing strategy shall help Fullar Dolls in identifying the target s segment of consumers for the buyers. However, the pricing policies of the organizations have to be developed to aid the development of the business sustainability of the business entity. The segmentation strategy cannot be called too selective. Czinkota and Ronkainen (2013) mentioned that the brand focuses on children of various segments. In this regard, it can be said that the business entity has been delivering consistent business performances over a period in the domestic and the international market (Kotler, 2012). As such, this has enabled the business entity to facilitate business growth and expansion in the global market. Boone and Kurtz (2013) mentioned that the segmentations business strategy has been one of the pillars in the marketing strategy of the business entity. It has enabled the business entity to reduce the expenses and acquiring a newer portfolio of customers. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2012). Marketing: an introduction. Pearson Prentice-Hall, London. Boone, L. E., Kurtz, D. L. (2013). Contemporary marketing. Cengage learning. Czinkota, M. R., Ronkainen, I. A. (2013).International marketing. Cengage Learning. De Mooij, M. (2013).Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Google. (2016). Google.co.in. Retrieved 12 August 2016, from https://www.google.co.in/ Jobber, D., Ellis-Chadwick, F. (2012). Principles and practice of marketing (No. 7th). McGraw-Hill Higher Education. Kotler, P. (2012). Kotler on marketing. Simon and Schuster. Kotler, P., Burton, S., Deans, K., Brown, L., Armstrong, G. (2015).Marketing. Pearson Higher Education AU. Shani, D., Chalasani, S. (2013). Exploiting niches using relationship marketing.Journal of Services Marketing. Sheth, J. N., Sisodia, R. S. (2015).Does marketing need reform?: Fresh perspectives on the future. Routledge. Best, R., 2012. Market-based management. Pearson Higher Ed. Foxall, G. (2014). Strategic Marketing Management (RLE Marketing) (Vol. 3). Routledge. Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education. Homburg, C., Kuester, S., Krohmer, H. (2013). Marketing management: A contemporary perspective. McGraw-Hill Higher Education. IDEO | A Design and Innovation Consulting Firm. (2016).Ideo.com. Retrieved 12 August 2016, fromhttps://www.ideo.com JIM THOMPSON - The Thai Silk Company | Fabrics, Restaurants and Bars, Shop Online, Publications, Farm. (2016).Jimthompson.com. Retrieved 12 August 2016, fromhttps://www.jimthompson.com Kotler, P., 2012. Marketing Management, millenium edition: Custom Edition for University of Phoenix. Kotler, P., Keller, K.L., Manceau, D. and Hmonnet-Goujot, A., 2015. Marketing management (Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Hutt, M. Speh, T. (2014).Business marketing management B2B. Andover: Cengage Learning EMEA. IDEO | A Design and Innovation Consulting Firm. (2016).Ideo.com. Retrieved 12 August 2016, from https://www.ideo.com JIM THOMPSON - The Thai Silk Company | Fabrics, Restaurants and Bars, Shop Online, Publications, Farm. (2016).Jimthompson.com. Retrieved 12 August 2016, from https://www.jimthompson.com Microsoft Official Home Page. (2016).Microsoft.com. Retrieved 12 August 2016, from https://www.microsoft.com Percy, L. Elliott, R. (2012).Strategic advertising management. Oxford: Oxford University Press.